Calcium Buyers Guidebook


American consumers realize the need to increase calcium intake for bone health as they age. Though a mature market, calcium still offers many opportunities as new target demographics become available. However, dietary supplement formulators must take absorption rates and parameters into consideration to ensure product success.

  • One in every three supplement users turn to calcium to improve bone health.
  • Calcium carbonate and calcium citrate are the most common sources for dietary supplements.
  • Calcium absorption depends on dose size, age, gut acidity, dietary intake and vitamin D levels.