Energizing Ingredients Buyers Guidebook

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Consumers are turning to ingredients such as coenzyme Q10 (CoQ10), French maritime tree bark, ribose and L-carnitine to keep them active through their busy days. When choosing energy ingredients, manufacturers must consider the benefits and delivery forms they want to offer the user to achieve the end result, whether an immediate boost or long-lasting lift.

  • By combining pure energy-delivering substances with functional ingredients, manufacturers can enhance absorption
  • Taste is key in the energy category, so beverages have the upper hand as they are easily flavored and tailored
  • It's crucial that manufacturers carefully vet their ingredients and suppliers for safety and efficacy