Iron Buyers Guidebook


Manufacturers can help reduce iron deficiency—the most widespread deficiency in the world—by offering iron products in forms that balance bioavailability, tolerability and organoleptic properties. Iron is the most common nutritional deficiency in the world, and consumers are turning to supplementation to battle it. However, manufacturers must carefully navigate the mineral's countless forms—all of which promise varying levels of absorption. Soluble irons are more effective but also more expensive, while chelated deliveries protect against absorption inhibitors such as phytic acids and polyphenols.

  • Iron deficiency affects 2 billion people in the world, with women, children and the elderly especially susceptible
  • Soluble iron forms, such as fumarate, lactate and gluconate, offer increased bioavailability
  • Numerous factors, from diet to particle size, can drastically alter the absorption of the same iron compound