Immune Health Buyers Guidebook


Successfully entering the immune health sector can be tricky business. Companies must ensure the quality of their ingredients, formulate for the appropriate taste, texture and bioavailability, meet consumer preferences depending on demographics, and of course, keep their product claims legal to avoid FDA warning letters.

  • Well-designed research studies are crucial for backing immune health product claims.
  • Formulation is key in the immune health realm, especially when it comes to probiotics.
  • Q&A with industry experts explores ingredient sourcing, best practices and more.