The Curcumin Battleground

  • On-Demand


Curcumin is a hot topic in the consumer market; media outlets are talking about the anti-inflammatory properties and health benefits of this botanical. However, there is a battle underway at the supplier level as companies conduct comparative research, establish and enforce IP rights, and seek to gain the high ground as the curcumin ingredient of choice. Natural Products INSIDER take you to the front lines with The Curcumin Battleground. This digital summit will offer insights from four suppliers into their unique science and research, market position and point of differentiation to help you make an informed buying decision to bring an innovative product to market successfully.


  • On Demand

    The Curcumin Battleground Introduction Heather Granato

    For more than 5,000 years, turmeric and its active compound curcumin have been used for their healing properties. Today, consumers are looking for bioavailable ingredients that have the science to support their efficacy claims; what is the market potential and what do you need to know when formulating finished products that include this amazing compound?

    • Heather Granato Vice President, Content, Health & Nutrition Natural Products INSIDER
  • On Demand

    Curcumin C3 Complex® Anurag Pande, PhD

    From folklore and traditional knowledge, Sabinsa has developed the trusted Curcumin C3 Complex® brand, with GRAS affirmation and two patents. Curcumin C3 Complex® has been shown in more than 69 papers and 25 clinical trials to have effects from antioxidant and anti-inflammatory to cardioprotective, immunomodulatory, and Alzheimer's, all without using any bio-availability help or enhancements.

  • On Demand

    Theracurmin™: The Most Advanced Form of Curcumin Michael T. Murray, N.D.

    Curcumin is the ultimate pleiotropic agent, capable of producing multiple effects from antioxidant and anti-inflammatory effects to protection from aging. Theracumin is "Particle Surface Controlled Curcumin"; learn about its in vivo and clinically proven technology, results of safety trials, and the clinical validation of its health effects.

  • On Demand

    NovaSOL® CURCUMIN: The Gold Standard in Bioavailable Curcumin – Clinically-Proven in an independent, cross-over published study conducted by the European Ministry of Education and Research Jan Frank, PhD and Frank Behnam

    Learn how NovaSOL® Curcumin transports the active ingredient in the body to achieve the maximum absorption and concentrated retention of any bioavailable curcumin available in the market today. Learn from Professor Jan Frank who is the Principal Investigator for the independent, cross-over study that identified NovaSOL® Curcumin as the most potent form of curcumin available which will enable consumers to ingest smaller dosages to gain maximum benefit including 24-hour retention in plasma concentrations.

    • Jan Frank, PhD Professor of Biofunctionality and Safety of Food University of Hohenheim
    • Frank Behnam General Manager AQUANOVA AG
  • On Demand

    MERIVA® BIOAVAILABLE CURCUMIN: Pioneering Curcumin Bioavailability & Setting the Clinical Standard Dr. Giovanni Appendino

    Learn how Meriva® pioneered the advancement of bioavailable curcumin along with the supporting science for curcumin and its role in healthy inflammation related to joint health, sports nutrition and eye health. Meriva® has set the standard with 23 published studies and many more ongoing.

    • Dr. Giovanni Appendino Professor, Department of Pharmaceutical Sciences University of Eastern Piedmont in Novara, Italy


  • Dr. Giovanni Appendino Professor, Department of Pharmaceutical Sciences , University of Eastern Piedmont in Novara, Italy

    Giovanni Appendino, Laurea, has been a professor of organic chemistry since 2000 in the Department of Pharmaceutical Sciences at the University of Eastern Piedmont in Novara, Italy. Dr. Appendino was recently appointed to the advisory board for the American Botanical Council and has served as editor in chief of Fitoterapia. Dr. Appendino has authored more than 300 peer-reviewed articles on botanicals.

  • Frank Behnam General Manager, AQUANOVA AG

    Frank Behnam is a business development manager, authorized officer and shareholder of AQUANOVA AG, which manufactures mimetic colloidal ingredient formulas for the food, healthcare and cosmetics industry based on its award-winning ultra-bioavailable NovaSOL® technology including the new NovaSOL® Curcumin. In his previous position at the German prime standard stock listed ISRA VISION AG, he was responsible for Investor Relations for three years. He received his university business degree with a focus on industrial management and marketing at Johann-Wolfgang-Goethe-University in Frankfurt/Germany and has acquired broad application and technology expertise through his commercial practice which he began as a management consultant. Since his joining AQUANOVA AG in 2005, he is responsible for the company's business development and is also engaged in the micelle/solubilisate technology industry and shareholder relations. Frank Behnam is married, has two children and lives in Darmstadt near Frankfurt, Germany.

  • Jan Frank, PhD Professor of Biofunctionality and Safety of Food, University of Hohenheim

    Dr. Frank is a nutritionist by training and a world-leading expert on the bioavailability, bioactivity, and safety of phytochemicals. He currently is a Professor of Biofunctionality and Safety of Food at the University of Hohenheim and previously held a chair in Human Metabolomics at the University of Bonn. He coordinated a research network, funded with € 1.5 M by the German Federal Ministry of Education and Research, that was aimed at investigating novel strategies to enhance the biological availability and activity of phytochemicals. He serves as member of the editorial board, editor, and editor-in-chief for a number of leading international scientific journals in the fields of nutrition, molecular biology, and medicine. Dr. Frank is the founding president of the Society of Nutrition and Food Science and advocates that any statements regarding the biological availabilities and activities of nutraceuticals in humans should be based on solid scientific evidence, preferably from adequately powered randomized controlled trials with a crossover study design. For further information, please visit:

  • Heather Granato Vice President, Content, Health & Nutrition, Natural Products INSIDER
  • Michael T. Murray, N.D. Author and World Leading Authority on Natural Medicine

    Dr. Murray is one of the world’s leading authorities on natural medicine. He has published over 30 books featuring natural approaches to health. His research into the health benefits of proper nutrition is the foundation for a best-selling line of dietary supplements from Natural Factors, where he is Director of Product Development. He is a graduate, former faculty member, and serves on the Board of Regents of Bastyr University in Seattle, WA.

  • Anurag Pande, PhD Vice President, Scientific Affairs, Sabinsa Corporation

    Dr. Pande has been with Sabinsa's sister company, Sami Labs, since 2004 in a research capacity, and spent several years at Sabinsa Japan's Tokyo office as Senior Technical Manager. Today, Dr. Pande works from Sabinsa's Corporate HQ based in East Windsor, NJ, USA.

    Dr. Pande holds a Ph.D. in Phytochemistry from RML Awadh University. He has both a Masters Degree in Science and a Bachelor's Degree in Science from Lucknow University. He is the author of several trade and peer reviewed publications.

    By applying his chemistry knowledge to the ingredients Sabinsa promotes, he brings a refreshing viewpoint of understanding how these ingredients work. In his current capacity, Dr. Pande helps with technical marketing, delivers talks on various health benefits, provides worldwide regulatory support of Sabinsass portfolio of ingredients, as well as closely working with customers to help them develop new products and formulations in a time bound manner.

All content has been prepared by the sponsors of the Digital Summit and as such all content prepared and presented does not necessarily represent the views of INSIDER or Informa Exhibitions LLC.