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Slide Show: Market Opportunities in Healthy Aging

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In 2015, 605 million people were 65 years or older, and by 2030, almost 1 billion people will be in that age range, according to Euromonitor International. This offers an opportunity to health and nutrition brands that want to help these consumers live their best lives as they age.

However, brands must ensure they focus on the positive and position themselves as empowering consumers to fulfill their own personal goals.

This slide show will share market data and marketing tips that will help natural product brands better serve healthy aging consumers.

This slide show was adapted from slides presented by Matthew Oster, consumer health industry manager, Euromonitor International; and Lesley Stevenson, Ph.D., doctor, The Healthy Marketing Team, at the SupplySide West 2018 Workshop “Supporting Healthy Aging with Targeted Formulations, Product Forms,” which was underwritten by ChromaDex’s PteroPure. Other presenters at this workshop included Bettina Mittendorfer, professor of medicine, Washington University in St. Louis; and Jeffrey Browne, director of science and technology, Catalent.

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