This site is part of the Global Exhibitions Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 3099067.

Informa

Healthy INSIDER Podcast 142: Working With Dieticians as Omega-3 Influencers

Podcast

Communicating the science supporting the benefits of natural ingredients for health isn’t an easy task. Instant access to large amounts of information via the internet can be helpful to consumers, but can also be overwhelming or, sometimes, inaccurate. Working with dieticians can help supplement brand owners, including those in the omega-3 category, communicate the science behind their ingredients effectively to consumers.

Rachel Adams, managing editor, and Elana Natker, MS, RD, discuss:

  • The role of dieticians as influencers to consumers;
  • How brands can work with dieticians to educate consumers on ingredients and ingredient science; and
  • Regulatory considerations when working with influencers.

Learn more about the role of dieticians as influencers from Natker at the GOED Exchange 2018, Feb. 6 to 8, in Seattle.

Links and Resources:

Got feedback? Email Adams at rachel.adams.us@informa.com, or tweet to @NatProdINSIDER using the hashtag #INSIDERpodcast

 

 

comments powered by Disqus