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SupplySide West Podcast 82: Human Trends Continue in Animal Nutrition


by Karen Butler -

Affirming that pet trends are influenced by what’s hot for humans, a probiotic food topper for dogs and cats earned a 2017 Editor’s Choice Award (ECA) for best new animal nutrition product. In this podcast, recorded on location at SupplySide West in Las Vegas, Mika Wheelwright, CEO of Fidobiotics and Meowbiotics, discusses the development of probiotic products for animal nutrition. She and Karen Butler, content marketing manager, review:

• The importance of delivery format and palatability when formulating for pets.

• Striking the right balance of probiotics, prebiotics and enzymes in a digestive health product.

• What the National Animal Supplement Council (NASC) Quality Seal indicates in the pet nutrition market.

If you have feedback, email, or tweet to @NatProdINSIDER using the hashtag #INSIDERpodcast.

Related Resources

Image Gallery: 2017 Editor's Choice Award Food and Beverage Winners

Video: Winners of the 2017 SupplySide CPG Editor’s Choice Awards

Blog: Informa Names Sixth Annual SupplySide CPG Editor’s Choice Award Winners

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