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For brands looking to offer top fitness products, formulation has become increasingly challenging. Shifting consumer demographics and demands must be considered, and more companies are venturing into the space each year with new products and creative delivery formats. However, many novel ingredients with researched-backed benefits are available to help formulators continue innovating. Supporting the likes of energy-fatigue management, products such as ribose, citrulline and fenugreek are providing points of differentiation.

Editor's Take

Consumers purchase fitness products to address a wide range of needs—from inflammation and energy to body composition and concentration—creating vast opportunity for product developers, whether for targeted or broad formulations.

Takeaways for Your Business

  • Cognitive functions such as focus, reaction time and processing are crucial to fitness performance.
  • Carnitine helps shuttle fatty acids into the mitochondria, influencing energy, muscles and output.
  • Whey protein supplementation before and after exercise can increase muscle gains and improve agility.