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Clean label is a broad term for safe, healthy food that meets a range of consumer expectations regarding ingredients, nutrition and sustainability. With three-fourths of American consumers considering ingredients while grocery shopping, nearly 70 percent looking at the nutrition panel and 64 percent reading labels overall, companies are gaining trust through transparency. This Whitepaper by Kerry discusses consumer research regarding clean label, along with direction for companies looking to excel in the clean label arena.

  • Pricing, availability, shelf life and taste are potential barriers to clean label product success.
  • Consumers place the highest value on “clean” baked bread, shelf-stable side dishes and frozen meals.
  • Millennials have the highest expectations and require the most messaging from clean label products.